From YouTube

To Coachella

Client: YouTube x Coachella

When Coachella season hit, YouTube had one goal, get fans hyped to tune in from home. But with so much noise online, how could we remind them that this moment wasn’t just another festival stream?

The answer was From YouTube to Coachella, a social-first series that celebrated the full-circle journey of artists who started by uploading videos to YouTube and were now stepping onto one of the world’s biggest stages.

It wasn’t just about viewership. It was about showing fans what’s possible when talent meets platform.

Got a brief? Let's make it a banger.

hidannyandjess@gmail.com