Face
Un-Recognition

Client: A.L.M.A

In Argentina, 1 in 8 adults over 65 lives with Alzheimer’s. One of the hardest symptoms is face confusion, the inability to recognize even close family or friends.

To help people feel what that’s like, we created Uvita No Es Uvita.

For one week, fans followed a convincing double of star striker Nicolás "Uvita" Fernández across social media and TNT Sports. Some noticed the swap. Others didn’t. 

Got a brief? Let's make it a banger.

hidannyandjess@gmail.com